E-commerce and Shopify course guide for Pakistan
By the Hunarzai team. Facts checked 14 November 2026.
The short answer
An e-commerce course teaches you to sell online: choosing a product, building a store (often on Shopify), writing product pages, running ads, and handling orders, cash on delivery and returns. It suits people who want to start an online shop or grow one that is stuck. On Hunarzai a recorded course costs up to PKR 4,999, a hybrid course up to PKR 7,999 and a live course up to PKR 9,999. Hunarzai has a live e-commerce course in Urdu, which its teacher runs one-to-one around your own product.What is e-commerce?
E-commerce means selling products online: through your own store, a marketplace, or social media. Running it well is more than building a store. You need a product people want, a page that convinces them, a way to bring visitors, and smooth delivery and returns.
Matlab: online dukaan chalana sirf website banana nahi, balkay product, ads aur delivery sab ko samajhna hai.
What an e-commerce course covers
| Part | What you learn |
|---|---|
| Product research | Finding a product, checking competitors and demand |
| Your customer | Who buys, why, and what they need to hear |
| The store | Setting up and improving a Shopify store |
| Selling words | Headlines, product pages and offers |
| Bringing visitors | Planning and testing Meta (Facebook and Instagram) ads |
| Operations | Orders, cash on delivery, delivery partners and returns |
| Your numbers | Margins, conversion rate and return on ad spend |
Shopify basics
Shopify is a paid platform for running an online store. Shopify's help pages say new stores start with a free trial, that its length can vary, and that when it ends you are asked to pick a paid plan, with your store frozen until you do. Check the current plans and prices on Shopify's own pricing page before you start, and include them in your budget along with ads and stock.
Who an e-commerce course suits
- Business owners with a product who want to sell it online.
- People already selling who are stuck on sales, ads or delivery problems.
- Beginners with a product idea. Results depend on your product, market, budget and effort; no course can promise sales.
How to choose an e-commerce course
- Strategy, not only buttons. Product choice, customers and numbers matter more than store settings.
- Pakistan specifics. Look for cash on delivery, couriers and returns as they work in Pakistan.
- Your own business. Courses that work on your product teach more than ones built on examples.
- Honest promises. Avoid courses that promise income or "winning products".
The live e-commerce course on Hunarzai
How to Run an E-commerce Business: 1-on-1 Live Mentorship is a live course in Urdu by Muhammad Hassan. The teacher describes it as 6 weeks of one-to-one video-call classes of 1 to 1.5 hours, built around your own product, with tasks between sessions: market research and product selection, the 5 stages of customer awareness, a Shopify store, copywriting and offers, Meta ads, then operations, cash on delivery, delivery and reading your numbers. Live courses on Hunarzai cost up to PKR 9,999; check the course page for its price, class times and whether it is open to new students.
Free ways to start
Pakistan's DigiSkills.pk programme lists an E-Commerce Management course in its catalogue.
Questions people ask
Do I need my own product to start?
It helps. Many e-commerce courses, including Hunarzai's live one, start with product research, so you can begin with an idea. A course built around your own product teaches the most.
Is Shopify free?
No. Shopify's help pages say new stores get a free trial and then need a paid plan. Check the current prices on Shopify's pricing page.
Does the course cover cash on delivery?
Hunarzai's live e-commerce course lists operations, COD and delivery, and reading your numbers in its final week. Check each course's outline before you buy.
Will an e-commerce course make me money?
No course can promise that. Results depend on your product, market, budget and effort. A good course helps you avoid costly mistakes and make better decisions.