Live classesPerformance Digital Marketing Course
The Performance Digital Marketing Course is a practical, beginner-friendly, and result-oriented training program designed to take learners from core fundamentals to advanced digital strategy. Built on a philosophy of 'clarity over complexity,' this course covers Meta Ads, Google Ads, Advanced Conversion Tracking, E-commerce Analytics, and Organic Search Positioning. Designed for students, freelancers, and small business owners, it provides hands-on experience in running live campaigns, using modern AI tools, and building long-term, ethical digital growth.
Taught by Rai ShahnawazID checked by HunarzaiFounding teacher #4
The Performance Digital Marketing Course is a practical, beginner-friendly, and result-oriented training program designed to take learners from core fundamentals to advanced digital strategy. Built on a philosophy of 'clarity over complexity,' this course covers Meta Ads, Google Ads, Advanced Conversion Tracking, E-commerce Analytics, and Organic Search Positioning. Designed for students, freelancers, and small business owners, it provides hands-on experience in running live campaigns, using modern AI tools, and building long-term, ethical digital growth.
Taught by Rai ShahnawazID checked by HunarzaiFounding teacher #4
Classes have started: 18 of 24 still to come
Money back until your second live class starts (within 30 days). You can try one class first.
Pay by bank transfer (JazzCash, Easypaisa and card coming soon).
- Live classes with your teacher
- Hands-on tasks and a final project
- Certificate when you finish
- Watch on up to 2 devices, phone or laptop
- Taught in Urdu
What you’ll learn
About this course
Is this course for me? This course is thoughtfully designed for students, freelancers, and small business owners who want to move beyond basic social media usage and master real, result-oriented marketing strategies. Built on the principle of "clarity over complexity," this program is ideal for learners seeking practical execution, data-driven campaign strategies, and ethical digital growth. How classes run & learning environment: Our learning environment is collaborative, practical, and beginner-friendly. Delivered as a multi-week hands-on mentorship, classes combine live interactive sessions with real-world exercises. Instead of passive lectures, you will gain direct experience in setting up live campaigns, analyzing performance data, and developing strategic content thinking. Week-by-Week Curriculum Overview: Week 1–2: Digital Fundamentals & Branding: Introduction to digital ecosystems, professional profile optimization, and organic social media growth strategies. Week 3–4: Paid Media Strategies (Meta & Google Ads): Campaign setup, audience targeting, budgeting, and ad optimization across Meta platforms (Facebook & Instagram) and Google Search. Week 5–6: Advanced Tracking & Analytics: Meta Pixel setup, Google Tag Manager integration, e-commerce conversion tracking, and interpreting customer data. Week 7–8: AI Tools & Freelancing Foundations: Leveraging modern AI tools for marketing automation, along with practical steps to launch on freelancing platforms (Fiverr, Upwork) and LinkedIn. Our Commitment & Reality Check: We focus strictly on genuine skill development and self-reliance. This course does not offer fake income guarantees, mass job promises, or "get-rich-quick" claims. Our sole commitment is to empower you with sustainable, practical digital marketing skills that build long-term confidence and growth.
اردو میں پڑھیں (Read in Urdu)
کیا یہ کورس میرے لیے ہے؟ یہ کورس خاص طور پر ان طلباء، فری لانسرز اور چھوٹے کاروباری مالکان کے لیے تیار کیا گیا ہے جو سوشل میڈیا کے بنیادی استعمال سے آگے بڑھ کر مارکیٹنگ کی حقیقی اور نتیجہ خیز حکمت عملی سیکھنا چاہتے ہیں۔ اس پروگرام کی بنیاد "سادگی اور وضاحت" پر رکھی گئی ہے، جو ان سیکھنے والوں کے لیے بہترین ہے جو عملی کام، ڈیٹا پر مبنی مہمات اور ایماندارانہ ڈیجیٹل ترقی میں دلچسپی رکھتے ہیں۔ کلاسیں کیسے ہوتی ہیں اور سیکھنے کا ماحول: ہمارا تعلیمی ماحول باہمی تعاون، عملی کام اور نئے سیکھنے والوں کے لیے دوستانہ ہے۔ یہ ایک ملٹی ویک (کئی ہفتوں پر محیط) مینٹورشپ پروگرام ہے، جس میں لائیو انٹرایکٹو سیشنز اور عملی مشقیں شامل ہیں۔ صرف لیکچر سننے کے بجائے، آپ براہِ راست لائیو مہمات چلانے، کارکردگی کا ڈیٹا جانچنے اور اسٹریٹجک مواد تیار کرنے کا تجربہ حاصل کریں گے۔ ہفتہ وار نصاب کا جائزہ: ہفتہ 1-2: ڈیجیٹل بنیادی اصول اور برانڈنگ: ڈیجیٹل ایکو سسٹم کا تعارف، پروفیشنل پروفائل کو بہتر بنانا اور آرگینک سوشل میڈیا گروتھ کی حکمت عملی۔ ہفتہ 3-4: پیڈ میڈیا اسٹریٹجیز (Meta اور Google Ads): مہمات ترتیب دینا، آڈینس ٹارگٹنگ، بجٹ بنانا اور Meta پلیٹ فارمز (Facebook اور Instagram) اور Google Search پر اشتہارات کو بہتر بنانا۔ ہفتہ 5-6: ایڈوانسڈ ٹریکنگ اور اینالیٹکس: Meta Pixel سیٹ اپ، Google Tag Manager کا انضمام، ای کامرس کنورژن ٹریکنگ اور کسٹمر ڈیٹا کو سمجھنا۔ ہفتہ 7-8: AI ٹولز اور فری لانسنگ کی بنیادیں: مارکیٹنگ آٹومیشن کے لیے جدید AI ٹولز کا استعمال، اور فری لانسنگ پلیٹ فارمز (Fiverr، Upwork) اور LinkedIn پر کام شروع کرنے کے عملی اقدامات۔ ہمارا عزم اور حقیقت: ہماری توجہ صرف حقیقی مہارت سیکھنے اور خود انحصاری پر ہے۔ یہ کورس آمدنی کی کوئی جھوٹی ضمانت، نوکریوں کے وعدے یا راتوں رات امیر بننے کے دعوے نہیں کرتا۔ ہمارا واحد مقصد آپ کو ایسی پائیدار اور عملی ڈیجیٹل مارکیٹنگ کی مہارتیں سکھانا ہے جو آپ میں طویل مدتی اعتماد اور ترقی پیدا کر سکیں۔
How this course works
This is a live classes course.
Every Mon, Tue and Thu at 3:00 pm (PKT), 2 Nov to 24 Dec 2026. 24 classes of 60 minutes.. Bring your questions and work through them with your teacher.
Put it all together in one real piece of work you can show.
Course content
24 live classes, 2 Nov 2026 to 24 Dec 2026 · 6 already held
- 7Class 7: Introduction to Google Ads and search intentMon 16 Nov, 3:00 pm (PKT) · 60 min
- 8Class 8: Setting up Google Search and Display campaignsTue 17 Nov, 3:00 pm (PKT) · 60 min
- 9Class 9: Optimising Google Ads for better performanceThu 19 Nov, 3:00 pm (PKT) · 60 min
- 10Class 10: Understanding conversion tracking and dataMon 23 Nov, 3:00 pm (PKT) · 60 min
- 11Class 11: Setting up and testing the Meta PixelTue 24 Nov, 3:00 pm (PKT) · 60 min
- 12Class 12: Analysing e-commerce data and metricsThu 26 Nov, 3:00 pm (PKT) · 60 min
- 13Class 13: Organic growth strategies for digital channelsMon 30 Nov, 3:00 pm (PKT) · 60 min
- 14Class 14: Developing a content strategy for your audienceTue 1 Dec, 3:00 pm (PKT) · 60 min
Show all 18 classes
- 15Class 15: Techniques for effective audience engagementThu 3 Dec, 3:00 pm (PKT) · 60 min
- 16Class 16: Introduction to AI tools for marketing automationMon 7 Dec, 3:00 pm (PKT) · 60 min
- 17Class 17: Using AI for data analytics and insightsTue 8 Dec, 3:00 pm (PKT) · 60 min
- 18Class 18: AI-assisted content creation workflowsThu 10 Dec, 3:00 pm (PKT) · 60 min
- 19Class 19: Freelancing foundations on Fiverr and UpworkMon 14 Dec, 3:00 pm (PKT) · 60 min
- 20Class 20: Building a professional presence on LinkedInTue 15 Dec, 3:00 pm (PKT) · 60 min
- 21Class 21: Professional email communication for clientsThu 17 Dec, 3:00 pm (PKT) · 60 min
- 22Class 22: Reviewing live campaign performance dataMon 21 Dec, 3:00 pm (PKT) · 60 min
- 23Class 23: Ethical digital growth and long-term strategyTue 22 Dec, 3:00 pm (PKT) · 60 min
- 24Class 24: Final project review and course wrap-upThu 24 Dec, 3:00 pm (PKT) · 60 min
Before you start
- No prior experience in marketing or programming is required. All you need is basic English literacy, familiarity with using a smartphone or computer, an active internet connection, and a willingness to learn and apply practical skills.
Your teacher
Digital Marketing Strategist & Community Educator | Founder — LearnWithRai
Welcome! My journey in digital marketing spans over a decade, but my real passion lies in helping learners find clarity, confidence, and direction. As a Meta Certified practitioner and industry practitioner since 2012, I have navigated blogging, organic search growth, paid media, and data analytics—always focusing on practical execution rather than complex jargon. → Beyond corporate strategies, my heart is rooted in education and mentorship. Through 1-on-1 sessions, physical batches, and online mentorships at LearnWithRai, I’ve walked alongside learners from all walks of life—helping them build real-world, sustainable skills step by step. One of the most meaningful chapters of my journey has been reaching out to the youth and young women of remote areas, particularly in Northern Pakistan and Kashmir (such as Taobat in Gurez Valley ☘️). Conducting 100% free scholarship programs in quiet, natural classroom settings taught me a simple truth: when learning is grounded in empathy, simplicity, and care, students thrive without stress. My philosophy is simple—Clarity over complexity. I am here not as a distant instructor, but as a supportive mentor and helping hand. Whether you are starting from scratch or looking to refine your digital skills, we will take this journey together in a friendly, honest, and encouraging environment. 'When one student becomes capable, an entire family grows stronger.' Let’s build something real together.🤝
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