Creative Director
Lead Hunarzai’s creative direction and turn the experiences of Pakistani teachers and learners into distinctive campaigns, compelling stories and clear communication.
About the role
Hunarzai is an online course marketplace for Pakistan. We’re looking for a Creative Director who can make people understand what Hunarzai offers and give them a reason to care.
You’ll shape how the brand looks, sounds and tells stories across social media, video and advertising. This is a hands-on role for someone who can develop an idea, explain why it works and guide it through production.
We want creativity grounded in real audience insights. Humour should feel natural, emotion should feel earned, and the message should remain clear.
What you'll do
Develop campaign concepts for teacher recruitment, learner awareness and platform announcements. Write or direct scripts, storyboards, headlines and creative briefs. Build a consistent visual identity and tone of voice across content. Translate product features into clear, engaging stories without overstating what the platform offers. Guide designers, editors, creators and production partners when involved. Review typography, composition, pacing, sound and final execution before publication. Develop creative variations for testing and use performance evidence to improve future work. Plan productions that are achievable within agreed budgets and timelines.
What we're looking for
A portfolio showing strong campaign ideas and the finished work they became. Experience taking creative projects from brief to delivery. A strong understanding of Pakistani audiences, cultural references and everyday language. Excellent storytelling and copy judgement in Urdu and English, including Roman Urdu where appropriate. The ability to give clear feedback and explain creative decisions. Hands-on understanding of design, video and social-first content. Good judgement around factual claims, originality, copyright and responsible use of AI.
Nice to have
Experience in education, marketplaces or consumer technology. Experience directing UGC, short-form video or performance advertising. Ability to use AI-assisted production tools while maintaining quality and authenticity.